AEO Citation Tracker.
We run queries across ChatGPT, Perplexity, Gemini, and Claude weekly, track which brands and pages get cited, and publish the share-of-voice data publicly. This is the live methodology, the current numbers, and everything we’ve learned so far.
What does it actually take to get cited by an AI?
Traditional SEO tells you how to rank in a list of ten blue links. AEO is a different problem: a single AI response either names you or doesn’t. There is no page two. Understanding the citation mechanics across different LLMs is the only way to engineer for that outcome.
We started this tracker because clients kept asking "why does ChatGPT never mention us?" — and nobody had a methodology to answer that. So we built one.
Every week we run 200+ standardised queries across four AI engines, log which sources get cited and in what context, and surface patterns in what drives inclusion vs. omission.
- 200+ queries per engine per week, across 12 verticals
- Queries standardised to three intent types: informational, comparative, best-of
- Citation logged with engine, query, cited URL, and position in response
- Share-of-voice calculated per domain per category per engine
- Structured markup presence flagged for each cited page
- Freshness signal tracked (page last-modified vs. citation date)
- All raw data published weekly in the open dataset
Share-of-voice across engines.
Percentage of tracked queries (in "AI agency" category) where at least one result from a monitored domain was cited. Updated weekly.
Run it against your own brand.
One-shot checks are free and instant. Full weekly tracking is in early access — apply now and we’ll set up your dashboard within 48 hours.
One-Shot Check
Enter a brand name or domain. We run 20 queries across all four engines right now and return a citation report within two minutes. No account needed.
Full Weekly Tracker
Get a private dashboard with weekly share-of-voice across your category, citation trend lines, competitor comparison, and structured data audit for every cited page.
What 47 runs have taught us.
Three findings with enough data behind them to publish. More go in the weekly newsletter as we validate them.
Across 847 tracked queries, Perplexity cited a named source 52% of the time vs. ChatGPT at 34%. Pages with structured markup (FAQ schema, HowTo, or Article) were cited 2.4× more frequently in Perplexity than unstructured equivalents.
"What is the best X" yields citations 3× more often than "tell me about X." Informational, comparative, and best-of queries are highest-yield. Direct definitional queries rarely cite anyone.
Pages that mention a brand prominently but without structured entity markup were cited 18% of the time. Pages with minimal brand mention but proper schema were cited 41% of the time in the same query set.